Liverpool John Moores University Art and design celebrates their graduating students with a degree show and each years degree show the university has a new capaign, “In The Zone” was a shortlisted concept campaign created for this years degree show.
I liked the concept of focussing on how each student has their own unsaid designated ‘seat’ or ‘area’ in a classroom and so I drew a seating plan based on where each person sat in each classroom.
Each course has assigned a symbol that represented each class and by overlaying each classroom ‘seating plan’ this abstract piece became the main promotional material for the concept. The design explores how each student has a space where they work within the Art & Design building and how that space becomes a hub for students where they can get “In The Zone”.