LOVING WOMEN(Magazine Identity)
Over nine in 10 women who define as queer (lesbian, bisexual or otherwise non-straight) feel that they are negatively stereotyped in the media (McQuater, 2019)

Through research on authentic storys of queer women coming out and photography of genuine wlw couples a platform for women to tell their own storys and relate to.

Loving Women Magazine is a concept for a monthly magazine, the identity has been created for the women-loving-women community. With a paired- back, slow and authentic pace, the magazine allows queer women to have a space to feel seen and heard. The project consists of a physical perfect bound magazine and a digital micro-site. 







McQuater, K. (2019) Research highlights media’s lack of representation of queer women. 31st May 2019


Original footage by: British Vogue